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In its simplest definition, nurture marketing is a communication strategy designed to place content in front of prospective buyers at...

In recent years, there’s been a lot of talk about data as “the new oil.” With endless businesses springing up...

Artificial intelligence (AI) has transitioned from science fiction worlds to everyday reality; it has also become a more widely accessible...

Despite the increasing popularity of integrated chat apps, social media, and messenger apps, email has remained central to digital communication. When...

When it comes to modern CRM technology, there is good and bad news. The good news is that CRM is...

Being an exceptional sales rep doesn’t necessarily guarantee top performance as a sales leader. And to avoid that pitfall, you’ll...

Few projects can have as big of an impact on your company as a successful Customer Relationship Management (CRM) implementation....

By now, we all know that CRM tools can streamline processes and facilitate operations within businesses. Although it first focused...

As staffing shortages become a growing issue for businesses across all industries, automation and self-service capabilities have quickly gained the...

In today’s hyper-competitive and volatile business landscape, the power of foresight is everything when it comes to the growth and...