Enterprise software developers would be delighted if an entire organization standardized on just their technology stack. However, each company is unique, and so are its processes. Rarely can one vendor provide for every need you have. Additionally, software solutions are often acquired over time, meaning that the best solution available at the time might not be from the same developer you’ll buy from next year.
The variety of software solutions within a larger organization can give rise to data silos and difficulty in sharing information across multiple divisions – resulting in an increase in errors and a decrease in productivity.
Do you have Dynamics 365 Marketing? Then you might consider integrating your marketing solutions with Dynamics 365 to centralize your customer and marketing data and unify interdivisional activities. What benefits would that integration provide?
Benefits of Integrating Dynamics 365 with Other Marketing Platforms
Centralized data management. Dynamics 365 Marketing acts as the single source of customer and marketing truth. Integrating other platforms with Dynamics 365 ensures all information is accurate, synchronized, and up to date, thereby reducing errors and duplicate records.
Improved targeting and personalization. Having all customer and marketing information in one place opens up a host of new possibilities for leveraging that precious data. You’ll have a complete profile of your customers. You can analyze their recorded activities to gain business insights. By having a more holistic view of your customers, you’ll be better able to personalize your customer experiences and make your marketing campaigns more laser-focused on those most likely to purchase, thereby getting more engagements and even conversions for your advertising dollar.
Increased efficiency. Working with multiple marketing platforms means entering data multiple times. Human error can result in inaccuracies. Moreover, if the user of one platform updates a customer’s telephone number, he’d have to notify users of other systems to update their records as well. All of this harms productivity. Integrating these solutions ensures that duplicate data is removed and customer records are up to date across the entire organization. It also provides greater consistency in marketing campaigns, which elevates your brand in the eyes of your potential clients.
Better reporting and analytics. Combining the data and efforts of your entire team, regardless of the marketing platform they use, can give you deep business insights. Analyzing and generating reports from the combined data can help you fine-tune marketing campaign performance, making data-driven decisions to better align future campaigns with customer preferences.
How to Integrate Dynamics 365 with Marketing Platforms
Integrating software solutions from distinct vendors may seem like a tall order, involving a great deal of custom development, testing, and expense. However, with the SSIS Integration Toolkit, Ultimate Edition, you can create your own integrations with a no-code toolset in record time.
At the heart of the toolkit is the SSIS ETL engine, part of Microsoft SQL Server, that enables fast data transfer and manipulation. Working inside Microsoft Visual Studio – a familiar development environment – creating integrations is simple, easy, and productive.
The SSIS Integration Toolkit has full support for all Microsoft Dynamics modules, such as Dynamics 365 Sales, Dynamics 365 Marketing, the Power Platform, the Common Data Service (CDS) and Dataverse, as well as legacy editions (AV, NAV, etc.) making it possible for you to integrate your other marketing platforms, regardless of the flavor of Dynamics that you use in-house.
Versatility is the hallmark of our toolkit. You can integrate, not just Microsoft products, but nearly any platform you choose.
List of Marking Software that can Integrate with Dynamics 365 Sales
Adobe Marketo Engage
Oracle Marketing Cloud
Salesforce Marketing Cloud
And many more…
Integrating your marketing platforms with Microsoft Dynamics 365 brings tangible benefits that will greatly increase the effectiveness of your marketing campaigns. What is more, it provides a measurable increase in productivity, eliminating duplicate data entry and manual errors by keeping data synchronized across platforms.
Would you like to see how the SSIS Integration Toolkit can help you integrate disparate platforms in your company? Contact us today to learn more and get guidance for your next ETL project.