Vtiger CRM Blog » How centralized data in a CRM can benefit your business

Welcome to the cost reduction using CRM blog series where we will be discussing multiple dimensions of cost reduction with the help of a highly functional CRM.

In this blog, let us understand the benefits of having a centralized CRM database in your organization as opposed to recording customer information in different spreadsheets, applications, etc.

Customer data is essential in an organization to carry out various tasks and activities. However, when data is dispersed across different applications, teams, or departments in an organization, it becomes difficult to access the data at the time of need. Your teams will spend more time chasing down information than engaging with the customers.

A report in Forbes last year predicted that the amount of data generated across the globe will balloon from 33 zettabytes in 2018 to 175 zettabytes by 2025.

This data can yield amazing results only if enterprises could figure out a way to truly tap into it. It could give you insights into everything from driving higher revenues and beating competitors to discovering the next breakthrough innovation and delighting customers.

So, how should customer data be recorded for a business? Let us gain some insights on that below:

Centralized data means collating every possible information about a customer to a single database and giving access to every team in your organization, thus reducing departmental silos. And, this is possible with a robust CRM database with advanced capabilities that provide features to access the unified data.

Many CRMs provide unified customer data which means apart from the basic information, they record in-depth details about a customer’s journey, previous conversations, product history, etc. The CRMs aid sales, marketing, and customer support teams to gain insight into customer behavior, pain points, etc, and optimize multiple touchpoints to increase revenue and attain customer delight. With the unified data, the CRMs provide a ‘single source of truth’ about a customer to the entire organization.

A central and shared database with 360-degree customer information in CRM enables different customer-facing teams to:

Vtiger CRM is not far behind in providing best-in-class experience to entrepreneurs to align their buyer-seller relationships. Vtiger One View offers detailed information about deals, cases, quotes, etc., about a customer under a single umbrella. One View aids various teams in accessing information with ease.

Vtiger One View captures real-time information from multiple sources that facilitates different teams in identifying key customer interactions and providing personalized customer journeys. It also aids in upselling and cross-selling opportunities, and finally increasing customer lifetime value. This way you can uplift the face of your business in a limited time period.

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