Microsoft has unveiled
the first role-based module in the Viva lineup
. Viva Sales is a sales experience tool that looks at data
and relationships across CRM, Office 365 apps and content, and
Teams to assist sellers with advice and context.
“Viva Sales is a companion of any CRM system,” said Emily He,
CVP of Microsoft Business Applications, in a statement. The product
“captures valuable customer engagement data, intelligently
automates data collection, delivers real-time insights to customer
interactions, and recommends next-best actions all the way to
closing the deal. It also gives sales management a more holistic
view of what’s happening in each account, so they can better manage
and forecast their sales results,” she added.
Microsoft plans to launch Viva Sales in Q4 2022. It will
integrate with Dynamics 365 Sales as well as other CRMs, according
According to Microsoft, the new module of Viva aims to address
pain points like data entry, gathering customer engagement data
stored in documents, and reducing administrative work.