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Get More CRM for Less When You Choose Sugar

admin by admin
July 28, 2022
in News


Are you living your CRM dream? Current Sugar customers have increased close rates by 30% and enjoyed time savings of at least 45% on data entry. If your current CRM isn’t performing the way it should, we would like to show you a better way.

In this webinar with Rebecca Meyer, Sr. Director of IT at Kelly-Moore Paints, and AJ Traver, Director, Customer Marketing at SugarCRM we shared the story of a company who, after a decade-long partnership, asked the hard question: Is our CRM still meeting our needs?

Rebecca is the Sr. IT Director for Kelly-Moore Paints. This American-owned business grew from a single manufacturing facility in California to one of the largest employee-owned paint companies in the US.

Below are the first 2 minutes of the webinar. If you would like to see the full video recording, you may access it here.

What Led Kelly-Moore Paints to Switch CRMs?

As Rebecca oversees IT operations for Kelly-Moore Paints, she started to notice gaps in business processes, including their existing CRM. Her discovery opened the door for one question: Why do we have these gaps and how do we want to close them?

As they were in the process of redesigning their processes, Kelly-Moore realized that their CRM would no longer fit their business without a major do-over, custom code, and additional add-ons. They concluded that a new start, with a new CRM would be in order. After thorough market research, Kelly-Moore chose Sugar as their new CRM.

Why Did Kelly-Moore Paints Choose SugarCRM?

There were several reasons why Kelly-Moore went with Sugar as their CRM. Among the most important were:

  • Competitive pricing
  • Out-of-the-box functionality
  • Support services
  • A good ongoing partnership with Sugar
  • Sugar understood Kelly-Moore as an organization and met their specific business needs.

If you would like to learn more about building the ultimate sales forecast with CRM, we highly recommend these resources:



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