Crm Newshubb
Advertisement
  • Home
  • News
  • CRM Software & Tools
  • Contact us
No Result
View All Result
  • Home
  • News
  • CRM Software & Tools
  • Contact us
No Result
View All Result
Crm Newshubb
No Result
View All Result
Home News

Fuel Growth Podcast: From Market Match to Customer-Centric

admin by admin
July 28, 2022
in News


How does a leader begin their journey? For some, it’s building a career. For others, money. For the select few, it’s passion.

On this episode of the Fuel Growth podcast series, Clint and I met with Andre Yee, Chief Product Officer at Foundry (formerly IDG Communications). Andre’s true calling is leading the people that work in technology – and he’s proven his leadership strengths over the years by leading several companies that have gone public along with building a team from scratch to form Triblio (now Foundry).

Andre believes that creating demand early through product market fit and maintaining a happy customer base creates the conditions for business growth.

What Product Market Fit Really Means

Every company learns from their mistakes. While Triblio, the ABM platform founded by Andre, was in early stages, they learned that revenue does not equate to product market fit: “I thought if someone signs an invoice and says, ‘I want to buy it’, I viewed that as a product market fit signal. And I think that was where I misunderstood that a little bit. I’ve now come to believe the number one indicator of product market fit is not revenue […] when in the early stage, it’s not revenue, it really is usage. Are people using it? Because what I found is that people will sometimes stroke a check for some interesting new tech, but then a month and a half in, they’re not using it. And that’s a problem in a SaaS model.”

Sticking to Your Vision and Values

Triblio has gone through two stages of growth: One, as a standalone company, and the second, as part of Foundry (formerly IDG). While acquisitions lead to company culture shifts, Andre still closely holds some of Triblio’s values. One of the key sort of tenets [at Eloqua, where Andre served as SVP] was ‘Get it done. And do it right.’ And what that means is we’re a results, performance-based culture. But we also believe strongly in how we get to those results. It’s part of the value that I imported into Triblio when we started the company.”

Another value that Andre ranks highly is constructive feedback, or, as he calls it, positive candor: “There’s even a book out there called Radical Candor. And we liked that idea, except that we thought, rather than radical, positive adds a better descriptor in the sense that we want all our employees to be candid about how they feel about their jobs […] we added descriptor positive because, if possible, we only want you to do it in a positive way…”

Connecting Company Culture to Company Objectives

It’s not enough to focus your company culture on just positive office vibes, good ethics, and happy hours. To really click with growth plans, your company culture should be intrinsically connected with objectives:. Andre shares: “In your culture, you have to have some connective tissue to the idea of growth. If growth is a primary objective, then your culture should sort of speak to that in some way. […] So, having said that, I think one of the most important things about growth culture is placing your customer at the center of your identity as a company. You’re about serving your customers […] and we put that at the core of not only our identity, but then as part of our culture. So there’s a real sense of the customer, serving the customer, so that they can be heroes in their organization…”

Learning From Mistakes

As a leader of several companies, Andre has learned valuable lessons from early mistakes: “I think a mistake that early-stage founders and CEOs make is they focus a lot on competition, because in a lot of ways, we’re sort of like as businesspeople trained to do that. But I think when you’re early stage, I think you want to focus on not so much the competition, but where the demand is or the future demand is.”

To find out more Andre’s experience in several companies’ growth and leading a company through an acquisition, listen to the conversation here. If you want to catch up on our previous episodes, you can do so here or on your favorite podcast app.

We enjoyed learning from Andre and learning more about his impressive career journey from a software engineer to CEO and CPO!



Source link

Previous Post

Most Important Stages of Every Marketing Funnel

Next Post

Personalizing Customer Engagement Made Easy

Next Post

Personalizing Customer Engagement Made Easy

Recommended

Dynamics 365 & Power Platform updates – Customer Insights & Power BI – CRM Software Blog

July 28, 2022

Vtiger CRM Blog » Wishing you all a Merry Christmas from Vtiger!

December 23, 2022

The Dynamics 365 Conferences in North America to Attend in 2023 – CRM Software Blog

February 14, 2023

Vtiger CRM Blog » Boost Team Productivity with AI-enabled CRMS

January 25, 2023

Don't miss it

News

Quality audit and its benefits to your business

March 29, 2023
CRM Software & Tools

Using External Storage for Your Dynamics 365 Attachments

March 28, 2023
News

Security & Scalability: Foundational IT Needs

March 28, 2023
News

Boost your Customer Base with Vtiger Lead Generation Tools

March 28, 2023
CRM Software & Tools

RevOps Strategic Approach to Align Sales, Marketing and Customer Success – CRM Software Blog

March 27, 2023
CRM Software & Tools

How to Hire Microsoft Dynamics 365 Developer

March 26, 2023
crm-white

© CRM News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • CRM Software & Tools
  • Contact us

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • CRM Software & Tools
  • Contact us

© 2022 CRM News Hubb All rights reserved.